The installers choice- Flair Showers its new campaign aimed at trade professionals

To coincide with the launch of its brand new Flair PRO Essential Collections, Flair Showers has revealed its ‘Trust Flair. Trust PRO’ campaign at InstallerSHOW 2024. Flair aims to highlight its hassle-free, quick and efficient installation process, and emphasise that Flair is a trusted solution for professional installers, allowing them to choose and fit products they can rely on.

The campaign film duped The Van starts at the Flair headquarters, and portrays the efficient ordering process, depicting aspects of an order being raised, picked and prepared for delivery. Flair wanted to show the real-life ordering and packing process to installers to share how streamlined the process is, in addition to highlighting the level of support provided by the customer care team. 

Running in tandem with the footage filmed at the Flair headquarters, the video will show a trade professional installing a Verve PRO shower door frame. These shots will showcase Flair’s Click-Fit PRO Assembly System and highlight the simplicity of the whole installation process. The concept of running the ordering process parallel to the installation footage is to emphasise that a Flair Verve PRO shower door is so easy to assemble that it can be installed in the time it takes for an order to be raised, picked and loaded. 

Flair has also generated a brand new Flair PRO Essential Collections brochure specifically for trade professionals as part of its ‘Installers Choice’ campaign. The new Flair PRO brochure will provide bathroom installers with all the information they need on the varied range of shower enclosures, wetrooms, and bathscreens that they can show to their customers. Installers can highlight that there is an affordable Flair shower configuration for every space and requirement, that will stand the test of time. The new Flair brochure will also feature a QR code to allow for quick access to installation videos and spec sheets, further supporting the trade professional during the fitting stage. 

After seven decades in business, Flair knows that quality comes above all else. Flair aims to make life easier for installers with fast-fit, affordable products and extensive support from its customer care teams; Flair PRO is a range that installers can trust. Flair knows it’s often the little things that make an impact and is driven to constantly push the boundaries to support trade customers and installers, making Flair the Installers Choice. The van campaign will encourage visitors to InstallerSHOW to ‘Find Your Flair’. 

Sarah O’Reilly, Senior Marketing Executive, Flair Showers, says: “At Flair, we have created a brand new campaign, the ‘Installers Choice’, to show trade professionals that we are their trusted partner for showering solutions. Flair PRO is constructed with high quality materials and is engineered to save valuable time and energy from the fitter’s perspective. Our new van campaign film shows how quick and easy the installation of a Verve PRO shower door is, alongside details of our ordering, packing and delivery process.

“Visitors to InstallerSHOW will be able to get hands-on with our brand new Verve PRO shower door at our demonstration area, and have a go at installing it as easily and quickly as shown in our new film.”