The rebrand is currently being rolled out across all roofing branches and will take on new signage, in-store branding, merchandise and POS displays, vehicle livery and uniforms. To educate and raise awareness of this major development, a high profile media campaign will run until the year end and a new website www.sigroofing.co.uk has also been introduced.
Commenting on this latest development, Philip Johns of the newly formed SIG UK Exteriors, said:
“Despite being the the largest provider of expertise, advice and related products to the roofing market, SIG Roofing Supplies’ previous assortment of branches and separate identities created confusion and misunderstanding amongst its customers.
“By creating a dedicated brand for the roofing sector that is instantly recognisable and understandable, we are confident that we can add even greater value to our roofing proposition and continue to exploit the lucrative RMI market across private and social housing sectors.”
SIG Roofing and Roofline’s metamorphosis into SIG UK Exteriors and the subsequent formation of the SIG Roofing and SIG Building Plastics divisions is seen as one of the most ambitious developments in recent years. The development follows the company’s broadening footprint in the roofing and building plastics market, and its continued growth and increasing recognition and reputation.
For further information on SIG Roofing, contact Stuart Base on 01480 466777 or visit www.sigroofing.co.uk