Leading developer Network Housing Group has gained planning permission from Brent Council to deliver 25 residential units on the site of the former electric goods showroom, Electric House in Willesden Green, London. The redevelopment project has a gross development value of £8.2million and is receiving £1million funding from the Greater London Authority (GLA).
Network Stadium, the largest member of the Network Housing Group, will own and manage the completed development. Tenders were received from a number of contractors in late August and so a building contractor will shortly be appointed to the project.
The development comprises 20 shared ownership and five affordable rent apartments, above 4,013 square feet of retail space on the ground floor. The scheme, which is a quarter of a mile from Willesden Green underground station, will be built to Code Level 4 for Sustainable Homes and provide much needed, high quality, affordable housing for local residents.
The award winning architects behind the scheme, Stephen Marshall, designed aspects of the development to allude to the Art Deco design of the former building including a clock feature and a curved edge to the front of the building. All of the flats also have balconies and access to the landscaped communal roof gardens.
Helen Evans, CEO of Network Housing Group, said:
“This is a prime residential development, built using state-of-the-art sustainable technology and incorporating bespoke Art Deco inspired design features – affordable housing which we can be proud of.”
Stephen Marshall, Founder and CEO of Stephen Marshall Architects, said:
“This project is about providing robust homes for local people which are nice places to live. High quality materials will be used throughout the project and residents will benefit from their own balcony and spacious landscaped terraced gardens. This is a prominent site in the heart of Willesden Green, so we have introduced attractive aesthetic designs features, such a replica Art Deco clock feature atop the new building and facades formed from banded brick so the building enhances the streetscape.”
Construction at the site will begin in autumn 2013 with the first homes available in January 2015.