The five foot high flame billowing from a fan unit on the corner of IPP’s stand at Futurebuild ensured the 16,000 specifiers who toured the exhibition (Excel London, 5-7th March) were left in little doubt regarding one of the key benefits to its high performance board brand, Magply.
The BBA approved magnesium oxide based alternative to plywood and other panel products is increasingly being specified as an external sheathing for steel and timber frames as well as to form pattresses for the internal fixtures in high rise construction. In fact Magply’s excellent weather resistance, pull-out strength and all round robustness are seeing it used in multiple applications including as a render substrate in the most exposed locations. Also on show were the manufacturer’s Durawall and Cemgold products, both of which provide consultants and contractors with key performance benefits over the competition. The latter is a multipurpose board produced using Portland cement, high purity silica and cellulose reinforcing fibres. With a Class 0 rating for fire, the 10 and 12mm thick Cemgold sheets typically feature in rainscreen and other cladding build-ups where robustness and fire resistance are paramount.
IPP’s Managing Director, Gordon Pirret, commented:
“We were very pleased with the footfall on our stand at Futurebuild and have come away from the exhibition with a lot of new project leads as well as catching up with some familiar faces and old friends. The renewed emphasis on fire performance in particular and its wider performance benefits mean Magply sells itself to specifiers and we expect to continue growing out market share.”
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