Looks that blend in performance that stands out

At a time when the British construction industry, which accounts for just over 6% of the economy, grew for the 12th consecutive month Russell Roof Tiles is making further investment in new products.

According to the Markit Construction Purchasing Managers’ Index (PMI) its latest (April) survey indicated that residential building was the fastest growing area of UK construction activity, with the latest showing at least 45,000 new housing starts per quarter. Housebuilding has been recovering in the past year as government schemes to help people get onto the property ladder, such as Help to Buy, have boosted demand for new homes.

As part of its ongoing investment programme Russell Roof Tiles has extended its pitched roofing offer by launching the new Regency Range – designed to deliver an authentic clay tile look for housebuilders. The Regency Range blends its current plain tile shades in a variety of creative ways to provide a multitude of different traditional looks.

Russell Roof Tiles is a leading independent manufacturer of tiles and fittings who this year celebrate 50 years in Lockerbie and 25 years in Burton on Trent in 2015.

The new range launch comes as it was also announced that England’s local authorities approved 195,000 planning applications over the past year with planning permission for large residential developments increased by a quarter from 2010/11.The Regency Range’s plain tile combinations offer the benefits and durability of concrete with a traditional clay look appearance. This effect is created by using different percentages of each colour tile to achieve the overall desired effect. The Regency Range currently has six standard blends; however bespoke blends can be created for individual projects to suit specific local planning requirements.

Each blend and each roof is unique so the roofing contractor lays the individual colours on site to create a random pattern. A barn and stable conversation scheme in Leatherhead is one of the first schemes to get the Regency treatment featuring the Windsor Blend, supplied through Coleman Roofing Supplies (part of SIG plc) and laid by the team at PROJECT.

Russell Roof Tiles’ plain tile has the appearance of a traditional clay tile but the strength and economy of a concrete tile. Creating blends with the Regency Range using a variety of colours extends the market for plain tiles which is the most popular tile used across in the South East.

Andrew Hayward Managing Director at Russell Roof Tiles added:

“We’ve developed the Regency Range to address a niche market for a clay look tile which has the technical and sustainable credentials of concrete. Blends of plain tiles have all the combined benefits, durability and cost savings of a concrete solution tile. We’re already working with a number of leading housebuilders and developers in the South of England who are using the Regency Range to add period character and a rustic look to their schemes.

“Using modern manufacturing techniques enables us to replicate traditional regional clay colours and profiles but with all the added benefits of concrete. Blending plain tiles to create the Regency Ranges offer an even better solution to meet market demand.”

Despite concrete roof tiles having first being developed in the 19th century they are still seen as a relative newcomer and also less sustainable. As a natural product clay tiles are often seen as a more environmentally friendly product, as opposed to concrete, but when looking at the whole manufacturing process research Russell Roof Tiles believe that that when comparing the entire process concrete is in reality a more sustainable product. Sustainability continues to be an important issue in construction particularly in housebuilding.

This is the latest innovation from Russell Roof Tiles, who deliver a growing range of innovative leading products for housebuilders and commercial projects. The launch of the Regency Range follows the success of Russell Roof Tiles thin leading edge tiles.

The Regency Range has been developed by its Southern Sales Team, led by Paul McLoughlin who joined in late 2013. This product meets the needs of Russell Roof Tiles’ growing southern customer base as plain clay tiles are historically a product used in the South (and Midlands) where the largest deposits of clay were found.

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