HUB wins consent for biggest London mid-market residential scheme

One of the biggest mid-market housing developments in the country has won planning consent in Wembley, north London.

Brent Council approved plans by HUB and Bridges Ventures (“Bridges”), a specialist sustainable and impact investor, to transform a disused office block into twin residential towers containing 239 mid-market homes.

The 21 and 26 storey towers, designed by Maccreanor Lavington Architects, will be the tallest in Wembley. A mix of affordable housing, units for sale and apartments built specifically for rent will sit above a new community centre, extensive public realm, retail space and cycle storage.

Steve Sanham, Development Director at HUB Residential, said:

“We’re delighted the council has supported our bid to regenerate the centre of Wembley. Councillors have recognised the value of well-considered design, while ensuring the local community benefits from a range of amenities.

“Above all, the capital needs more mid-market homes accessible to Londoners. HUB’s mission has always been to cater for this silent majority and we’re delighted that Wembley will join our stable of projects across the city.”

Chesterfield House will include a range of one, two and three-bed apartments spread across the two towers. A lower-level plinth creates a C-shape allowing a new public space to be provided off Park Lane, right in the heart of Wembley.

Neighbouring businesses stand to benefit from the plans, with an improved streetscape seeing a new canopy installed and commercial spaces given prime location. A new colonnade at the corner of Park Lane and Wembley High Road will help alleviate the pavement pinch-point caused by the current building’s design.

A spokesperson for London Borough of Brent said:

“We aim to make Wembley and Brent a better place to live, work and play, and I am pleased to see a development come forward, which will provide affordable housing, community space, retail uses and a new public square for local people to use as well as generate over £5million to go towards local community facilities.”

HUB purchased the site in summer 2014 in partnership with Bridges. This is the second major collaboration between Bridges and HUB: the two partners are also redeveloping the former EMI pressing plant at The Old Vinyl Factory in Hayes, on behalf of Fizzy Living.