With the increasing focus on smart home developments, housebuilders are constantly seeking innovative ways to differentiate their properties and meet the changing demands of buyers. While areas like security, heating, and entertainment have seen significant technological advancements, one room remains largely untapped: the bathroom. This oversight presents a substantial opportunity for forward-thinking developers to gain a competitive edge in the market.
The role of the bathroom has transformed significantly in recent years, evolving from a purely functional space to a sanctuary for relaxation and self-care. In the wake of the pandemic, homebuyers are increasingly prioritising features that enhance their at-home experience, with the bathroom emerging as a key area of focus. Despite its growing importance, bathroom technology typically lags behind other areas of the home. While smart devices and automation are commonplace in living rooms and kitchens, they remain relatively rare in bathrooms. This disparity highlights a significant opportunity for housebuilders to innovate and meet unmet consumer demand. Specific bathroom technologies that buyers increasingly expect in new builds include infra-red taps, touch-free flush plates, odour extraction systems, orientation lighting, and shower toilets.
Shower toilets offer a luxurious, spa-like experience with features such as pulsating sprays, odour extraction, and warm air drying. A prime example of this innovation is the Geberit AquaClean Alba, a shower toilet that combines comfort, sustainability, and cutting-edge technology.
The AquaClean Alba features Geberit’s patented WhirlSpray technology for thorough cleansing with minimal water usage, as well as a TurboFlush 2.0 system and rimless design for enhanced hygiene and easy maintenance. What sets the AquaClean Alba apart is its affordability without compromising on quality, making it an attractive option for a wide range of projects and budgets. This opens up new market segments for housebuilders, allowing them to cater to a wider range of clients, from high-end renovations to budget-conscious developments.
Other technologies worth considering include touchless technology, such as infra-red sensors on taps and flush plates, which enhances hygiene and adds perceived value. Smart mirrors with integrated USB ports, augmented lighting, and even news or weather displays are gaining popularity.
While not “smart” in the traditional sense, wall-hung sanitaryware showcases innovative design and installation technology, offering space-saving solutions for modern homes. Odour extraction systems also provide a discreet, effective solution to an age-old bathroom problem.
Incorporating bathroom technology into new builds offers multiple advantages for housebuilders. In a competitive housing market, these advanced features provide a clear point of market differentiation. Property values can increase as buyers often willingly pay more for homes equipped with cutting-edge amenities. Meeting buyer expectations for modern, convenient living spaces typically results in faster sales. Moreover, future-proofing properties with integrated technology ensures they remain desirable in the long term, as smart solutions become increasingly woven into daily life.
By recognising and acting on this untapped potential, housebuilders can position themselves at the forefront of innovation, meeting evolving consumer demands and potentially increasing their bottom line. Products like the Geberit AquaClean Alba exemplify this potential, offering a blend of luxury, practicality, and affordability that can appeal to a wide range of homebuyers.