Housebuilder Honey has announced three senior appointments to accelerate its regional growth strategy across Yorkshire and the Midlands.
Since being launched in October 2022, Honey has secured 24 sites that will deliver 3,163 homes with a combined gross development value of £917m.
The business employs 107 people across two operating regions, Yorkshire and Central, which have their head offices in Sheffield and Leeds respectively.
To create the structure for further growth, Chris Coley has been promoted to group managing director whilst Luke Herring steps up to the position of regional director. At the same time, Chris Clingo has been hired as managing director for Yorkshire.
Chris Coley, who was previously managing director, now has overall responsibility for the operational delivery of Honey’s developments across both its operating regions.
With a 22-year career in housebuilding, Chris Clingo joins from Keepmoat Homes where he was regional managing director. At Honey, he is tasked with overseeing and growing the housebuilder’s development activity across its Yorkshire region.
Luke Herring joined Honey just over two years ago from Vistry Group and has been promoted from land director. In his new role, he is responsible the growth and delivery of Honey’s development activity across the housebuilder’s Central region.
Honey is backed by private equity firm Alchemy Partners and its Alchemy Special Opportunities Fund IV which has £937m of fully committed capital.
Commenting on the new appointments, Honey chief executive Mark Mitchell said:
“To accelerate our sustainable, profitable growth plans across Yorkshire and the Midlands, we need to have the right senior people in place.
“These three appointments are key to achieving our ambitions. As individuals, they each possess excellent experience and have the drive and capability to build upon the extraordinary momentum we have achieved so far.
“This will allow us to deliver more Honey homes at a faster rate than we anticipated, expanding our development footprint and further establishing our brand amongst existing and potential home buyers.”
Honey is currently selling homes from 10 developments, ranging from Iris in Goldthorpe, near Barnsley, to Homes by Honey at Thoresby Vale in Edwinstowe, near Nottingham.
The housebuilder analysed consumer trends to inform its 23 house type designs to ensure they meet the needs and wants of today’s new home buyers, including the flexible use of living spaces.
Standard features in every Honey home include bi fold doors; individually designed fully integrated kitchens; and boutique style bathrooms with a signature free standing bath and full height tiling.
For further information on Honey, visit www.homesbyhoney.co.uk.