London housebuilder Galliard Homes and regional developer Apsley House Capital are working in partnership and bringing apartments with Galliard’s London specification to Birmingham city centre with the launch of The Timber Yard, a new 1.5 acre regeneration scheme on Pershore Street.
With Birmingham ready to take the next step, the Galliard Apsley Partnership are releasing a scheme designed to set a benchmark in the local housing market. It provides 379 apartments for private sale, complete with hotel-style foyers, concierge, private gymnasium, club lounge, cinema/screening room, central landscaped gardens, plush commercial units and undercroft parking.
Priced from just £199,000, The Timber Yard launch will provide purchasers with the opportunity of buying a cosmopolitan, high quality apartment at advantageous Birmingham prices, in the UK’s vibrant second City. Birmingham is now a £120 billion regional economy, forecast to be the UK’s fastest growing conurbation leading up to 2022. Birmingham will host the 2022 Commonwealth Games; benefit from the £56 billion HS2 rail project, making Birmingham-London journey times just 49 minutes; gain from £1.9 billion in local rail, metro and station upgrades and leverage off the £200 million expansion of Birmingham International Airport.
Built on the site of a historic timber yard and joinery factory, The Timber Yard brings to Birmingham, for the very first time, a Galliard quality apartment scheme with all the hotel-like leisure amenities buyers in the capital expect, delivering to Birmingham buyers a stylish home, superior investment and refined lifestyle offering.
The Timber Yard is the first in a series of £500 million (Gross Development Value) of new London-like regeneration projects in Birmingham planned by the Galliard Apsley Partnership, with four other residential projects in the pipeline providing 2,800 apartments, serving as a powerful catalyst for the ongoing urban renaissance of the UK’s second city.
The historic site was first developed by the Gooch family during the ‘industrial revolution’. In 1761 Sir Thomas Gooch inherited land in central Birmingham from his uncle Bishop Thomas Sherlock. On the site a timber yard and joinery factory were built, supplying Birmingham’s cotton factories and canal boats with timber and the joinery factory making doors, architraves and furniture. By 1834 the Gooch estate was occupied by the timber yard, alongside a furniture maker, silversmiths, plywood and aluminium works. The land remained commercial up until the 1970s, when the factories were demolished and a large carpark introduced.
Now the Galliard Apsley Partnership are delivering an exciting future for the historic site. The Timber Yard development is designed around a central landscaped garden, bordered by two statement residential buildings, up to 7 storeys and 13 storeys high respectively, providing views across Birmingham’s iconic skyline.
The buildings have large floor to ceiling windows, with balconies, terraces and winter gardens looking into the central landscaped garden. The garden will be landscaped with trees, plants and lawns, complete with a pedestrian boulevard.
The Timber Yard provides a choice of studio, one, two and three bedroom apartments, including two flagship duplex residences, built to Galliard’s stylish London style design and specification. All the apartments have an entrance hall, reception room and open plan fully fitted designer kitchen. Selected apartments open onto private balconies, terraces and winter gardens. All the master bedrooms are lined with fitted wardrobes and the master suites in the two and three bedroom apartments have stylish ensuite bathrooms.
The apartments have Oak plank-style flooring throughout the entrance and entertaining areas, with cosy woven carpets to the bedrooms. The designer kitchens have high gloss grey-silver units, reconstituted stone worktops and integrated Smeg appliances.
The bathrooms have large format white marbled floor tiling, white suites, reconstituted stone vanity unit tops, mirrored storage cupboards with grey timber lined alcoves and heated towel rail.
Providing a striking first impression for visitors, there are opulent double height reception foyers which give access to plush carpeted lift lobbies and high-speed lifts serving all apartment levels.
Like the most sought after residential developments in London, The Timber Yard will provide residents with a range of lifestyle amenities. There will be a fully equipped residents’ gymnasium with changing facilities, a private club lounge for relaxation, entertaining friends or business associates and a cinema/screening room.
Mark Evans, Knight Frank’s Head of Regional Residential Development, says:
“Birmingham has gone through a marked transformation in recent years. Major blue-chip firms such as PwC, HSBC and Deutschebank have invested heavily in the city, building state-of-the-art corporate headquarters and relocating staff from London. Birmingham is developing into a city with an international presence, we now see buyers from across the world investing in Birmingham for all that it has to offer.
Mark Evans from Knight Frank adds:
“Birmingham welcomed over 7,500 people migrating from London last year, more than any other city in the UK. As the city’s renaissance continues at speed, we anticipate this flight out of the capital to continue as people search for greater value and higher yielding residential investments. The launch of The Timber Yard is the latest chapter in Birmingham’s success story. Arguably the best development within the city core, the project is set to regenerate the heart of the Chinese Quarter, an area just moments’ from New Street station and the major shopping district.”
Robin Norstrom, Director at Apsley House Capital says:
“The highly anticipated launch of The Timber Yard will set a benchmark for new homes in Birmingham City Centre. The development of the Gooch estate during the industrial revolution was called the “enlightenment” because of the economic and social benefits it brought. This new development, will bring another step change to Birmingham, delivering investment, new homes and residential life to the city centre.”
David Galman, Sales Director at Galliard Homes says:
“For over 25 years Galliard Homes has helped young professionals and individual investors get onto the property ladder and this launch will continue our work in Birmingham and give the city the benefit of Galliard’s value-for-money London style product for which our brand is renowned.”
The Timber Yard is located in the city’s most up-and-coming address, at the crossroads where the city’s main shopping centre, Chinese Quarter and Gay Village meet. This contrasting location provides apartment residents with access to a range of high-street and designer shops and restaurants; the Chinese quarter’s Asian restaurants, cafes and shops, and the sports clubs, arts groups and cocktail bars of the Gay Village.
Galliard Homes and Knight Frank are managing the sales launch of The Timber Yard which is taking place on Thursday 25th October from 4pm-9pm and Friday 26th October from 12midday to 4pm. The event is taking place at the Whitewall Gallery, 9 Colmore Row, Birmingham B3 2QD.
Visitors to the launch will be able to learn more about the project from the sales team, view a scale model of The Timber Yard and review graphics displaying floorplans, images and apartment views.