A child bereavement charity in Rotherham has received a cash boost from a leading housebuilder.
Sunbeams Children Bereavement Support Group, based at Rotherham Hospice, received £1,000 from Persimmon Homes West Yorkshire, as part of the firm’s Community Champion initiative.
The organisation helps children and young people cope with loss and grief through a range of diversional activities and helping to create memories.
Peter Bradley, director of marketing and fundraising, said:
“Persimmon’s kind donation will enable us to continue our services. The support group relies on fundraising. Last year, our costs were around £35,000 so donations, such as Persimmon’s, are vital to us.
“We provide an after-school supportive group offering a comprehensive programme of activities to help the children express their feelings and learn to cope with and manage their grief.”
The Rotherham group was chosen by Persimmon because it provided valuable support services for children in South Yorkshire during a devastating time in their lives.
Simon Whalley, sales director at Persimmon Homes West Yorkshire, said:
“Bereavement is hard at any time in our lives, so for children and young people to have to experience this must be very difficult. It is reassuring to know there are charities like Sunbeams Children Bereavement Support Group out there dedicated to helping children come to terms with their loss.
“As we are currently building in the Rotherham area we were honoured to support such a worthy cause.”
The Persimmon Community Champions initiative is a national programme where charities and groups can apply for funding up to the value of £1,000 to match money they have already raised themselves. In total, £48,000 will be donated by Persimmon Homes’ West Yorkshire region by March 2017.
Simon urged charities to apply for the initiative, adding:
“Persimmon Homes West Yorkshire has had a fantastic response to its Community Champions scheme and it is always a difficult choice.
“If people were unsuccessful last month, we urge them to visit the Persimmon Homes website and to try again and hopefully they will become our next Community Champion.”