Staffordshire-headquartered Cameron Homes has acquired a 3.2Ha (7.9-acre) site in the west Leicestershire village of Witherley, two miles from Atherstone town centre. Outline planning for 50 houses was granted by Hinckley and Bosworth Borough Council earlier this year.
Accessed from Kennel Lane, the site is close to the A5 and M42 and equidistant from Birmingham and Leicester city centres. The open pasture land was brought to market by Fisher German, having been promoted through the planning system by Hollins Strategic Land. Cameron Homes has appointed White Ridge Architecture to prepare a Reserved Matters Planning Application for submission during Q1 2026.
John Hickman, Group Land Director for Tara Group and Cameron Homes, said:
“We have a long history of developing quality homes around Atherstone and across the Borough, so we’re delighted to acquire this prime site. As we make strategic moves to expand our area of operation and increase the number of homes we deliver year on year, the popular Leicestershire and North Warwickshire commuter villages are a key target.
“This land is a natural extension to Witherley village and convenient for amenities and schooling. We look forward to submitting a Reserved Matters application early next year and working with the Borough Council, stakeholders, elected members and local people as it progresses through the planning system.”
The exterior elevations of the 50 homes will be traditionally styled with red and brown brickwork to complement the Georgian architecture prevalent within Witherley. The latest green energy features will be incorporated into this scheme, with a very high EPC rating targeted. Specification highlights will include Smart Hive thermostats, electric vehicle car chargers, and solar PV panels.
To the west of the site is the central area of the village which is home to Witherley Church Of England Primary School, St Peter’s Church and Witherley Football Club and Memorial Fields. Kennel Lane is served by the regular No.7 bus route, with Atherstone train station only two miles away. There are direct services to London Euston, Liverpool Lime Street, Birmingham New Street and Coventry.
Established in 1994, Cameron Homes is currently delivering over 200 homes across 11 live developments and has a pipeline of future sites expected to deliver circa 1,000 new homes.