From luxurious penthouses to medium-sized family and starter homes, Whirlpool UK’s four-brand approach ensures housebuilders can offer the most befitting appliances to a range of properties that target distinctive demographics.
Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit has a four-brand solution to meet the demands of each home.
Built-in cooking appliances are extremely popular, with banks of appliances creating a sleek, highly-functional focal point in the kitchen. Each of the four Whirlpool UK brands offer a complete range of built-in cooking appliances. This ensures that there is a full built-in cooking solution available at every price-point of the market.
Luxury brand – KitchenAid
The award-winning KitchenAid, Black Stainless Steel, range features definitive design, with bold features and refined geometry, which take the user’s passion for cooking to a new dimension. The appliances are all finished with pure black stainless steel, which is hand-brushed for an iconic and contemporary appearance. Each and every aspect of KitchenAid appliances are designed and perfected to offer the user an unmatched feel and experience, benefitting from advanced cooking technology to produce professionally-driven results.
Premium brand – Whirlpool
The elegant, premium design of the Whirlpool built-in range of cooking appliances is beautifully crafted to complement modern furniture designs. Whirlpool appliances combine intuitive 6th SENSE® technology, which guides users every step of the way to perfectly cooked food. The Whirlpool philosophy is that there should be no compromise on quality, performance, aesthetics or value.
Mid-range premium brand – Hotpoint
The Hotpoint Class 9 range of built-in cooking appliances is designed with a modern state-of-the-art aesthetic and crafted from high quality materials to make a powerful and distinctive design statement. Black glass and steel boast a sophisticated and elegant design and the range features intuitive controls and extraordinary performance that helps the homeowner care for the things that matter the most.
Entry-level brand – Indesit
Indesit offers a perfectly coordinated built-in suite of appliances that resonates with the needs of multi-tasking families who desire functional, yet stylish, appliances. The Indesit Aria range boasts a stunning glass and stainless steel finish that blends with the modern living space of today. It guarantees highly pragmatic and reliable solutions for creating the best family recipes quickly and easily.