The NHBC Foundation has launched an online film that uses Lego to highlight the benefits of a career in housebuilding to young people, with ONS figures showing there are currently 20,000 vacancies in the industry.
The film showcases a range of career options available to young people and encourages them to visit the HBF’s Housebuilding Careers online resource. The move follows the NHBC Foundation’s 2015 ‘A Career of Choice’ report which concluded that the industry needed to challenge misconceptions in order to recruit new entrants.
The report found that young people were able to identify trades such as bricklaying and plumbing, but were largely unable to identify technical, professional and managerial job areas. Research also suggested housebuilding had a poor image and a lack of information about careers. Four out of 10 parents said that they would not encourage children to pursue a career in housebuilding.