The Brick Development Association (BDA), the body representing UK Brick manufacturers has been shortlisted in two categories in this year’s Construction Marketing Awards; Best use of advertising and Best professional services marketing campaign.
“The BDA is responsible for promoting the contribution that brick makes to the places and spaces that people live and work in today”, explains Viviane Williams, Design and Marketing Manager.
“Within the campaign the strapline of ‘Everything We Do Is Constructive’ encompasses all the merits of using brick in construction and the important role the BDA plays in communicating the benefits to key decision makers on behalf of its members”.
Working with creative agency Realia Marketing, a series of four 4 running ad visuals were produced; Battersea Power Station, St Pancras, Layer Marney Tower and the newly built London School of Economics shortlist for 3 categories for this year’s Brick Awards. The targeted advertising campaign runs alongside a dedicated PR programme, direct mail, educational seminars and the annual Brick Awards event.
The BDA offers a host of technical and support functions including design advice and a series of lectures and CPD presentations to architectural and engineering practices, as well as lectures at colleges and universities. Information is accessible from the newly re-vamped website www.brick.org.uk allowing building professionals and the public to get the best out of brick, pointing those to UK’s Brick manufacturer’s, design advice, great brick case studies and technical downloads. The site is an impressive showcase for brick, with inspirational projects from around the world, and pioneering brickwork design and specification.
“Quite simply, we all love brick and it’s a favourite with architects and developers too. You will not fail to see the BDA’s dedication and commitment to the brick and construction industry as everything we do in the Brick industry is constructive”.