Barratt London to deliver 333 homes in Ealing, West London

Barratt London has announced that, subject to Mayor of London approval and signing the section 106 agreement, it intends to start work as soon as possible on the Western Circus, Acton scheme in the London Borough of Ealing.  This follows the decision by Ealing Borough Council’s planning committee to unanimously recommend the application for approval on 21 March 2018.

Located on the Homebase site on the A40 (Western Avenue), the 0.95-hectare scheme provides 333 new homes, 114 of which are affordable, a new 2,000 sqm convenience supermarket, a communal garden, pocket park and a community space.

Designed by architects tp bennett, the new scheme comprises a four to six storey residential building sitting along the edge of Western Avenue, together with three taller elements gradually increasing in height from eight to 16 storeys towards the junction with Old Oak Common Lane.  The design has a two-colour palette and fine detailing of brickwork which take their cues from the surrounding context, whilst the bold architectural expression, emphasising vertical lines and height, is designed to provide a strong visual marker and act as a gateway point to Ealing.

To help achieve Ealing’s and the Mayor’s ambitions of improving air quality, tp bennett created a scheme which will be a car-free development to encourage more sustainable modes of transport. The scheme provides high standards of sustainable design and construction resulting in a reduction of emission levels. Also, in conjunction with Transport for London, the plans aim to improve traffic flow at Savoy Circus junction, enhance pedestrian crossings and facilitate the delivery of a new cycleway along the A40.

Matt Calladine, Regional Land and Development Director, Barratt London, commented:

“We are delighted with Ealing Borough Council’s resolution to grant planning permission for Western Circus in Acton, and are particularly pleased to be able to deliver 114 much needed affordable homes for the borough, which have been agreed with Ealing specifically to meet the needs of their residents.

“We know how important it is to build more homes for London as quickly as possible and are looking forward to progressing the development subject to Mayoral consent”.

Chris Wieszczycki, Principal Director at TP Bennett added:

“This project explores building height and density to maximise the number of new homes to be delivered on a centrally located, well connected site. Architects, developers and planning authorities need to embrace this approach if the ambition to meet the acute need for new homes, set by the emerging New London Plan is to be fulfilled”.

Barratt London purchased the site last summer and has worked together with Ealing Borough Council, the GLA and local residents throughout the design process, shaping a scheme that will deliver a mixed and balanced community.  The scheme’s anticipated completion date is late 2021.

The project team comprises tp bennett (architects), Fabrik (landscape consultant), DP9 (planning consultant), London Communications Agency (community consultation) and WYG (transport consultant).