Barratt Homes, one of the country’s largest house builders, and the Royal Horticultural Society (RHS) have announced the launch of a new and exclusive partnership, the first of its kind to involve the RHS and a national house builder.
From spring 2014 buyers of new Barratt Homes in North West England will receive a specially created ‘Great Gardens’ advice pack together with membership of the RHS. They will be presented with this on the day they move in to their new home.
The pack will include plans and suggestions for a number of different garden styles each with a specific focus, including ideas for those wanting a child-friendly garden; a space designed for entertaining; a traditional style English cottage garden or a more formal space. It will also include tips and suggestions to encourage and support householders to grow their own fruit and vegetables.
Each of the designs will be based on the average garden size of a Barratt home while providing sufficient flexibility to accommodate variations in the space available.
Barratt Homes is recognised as the highest quality national house builder in the UK. Barratt’s Manchester division has 22 sites in total.
Jason Newton (above left), sales director at Barratt Manchester, said:
“Our partnership with the RHS is an exciting new direction for Barratt Homes. We are looking forward to developing our association further specifically for the benefit of our home buyers but also for the communities in which we are building new homes.
“We really hope that membership of the RHS and the expert advice they provide will encourage people who are moving into a new Barratt home to be green fingered and make the most of not only their new home but also their garden.”
Matt Wigginton (above right), Head of Corporate Partnerships at RHS, said:
“We are delighted to begin working with Barratt Developments to share our world-leading knowledge and passion for gardening with a wide range of new homeowners – from first-time buyers and growing families to downsizing retirees.
“Through this partnership the RHS aims to inspire a new generation of home owners to get out into their gardens and develop a passion for plants. By offering advice and ideas on how to create gardens that complement their lifestyles we hope to encourage people to make the most of their outdoor space. We’ll show budding gardeners just how easy it can be to maintain a sustainable, usable, garden that is full of colour and life.
“We’ll be helping Barratt to think differently about open spaces in their developments and supporting them as they encourage new communities to create outdoor spaces that can be enjoyed by all. We see this as the beginning of a long and important partnership that will shape the way new homeowners think about their gardens and communities.”
The RHS advice packs will promote the use of plants that attract and sustain pollinating insects and increase biodiversity. They will also provide guidance on the plants the RHS has established provide the best all-round garden value. These plants will have been tested by the RHS and deemed worthy of receiving its coveted Award of Garden Merit (AGM).
The initiative will also see the RHS working in partnership with Barratt Manchester to encourage best practice in planting and management of public spaces within new developments. In the case of larger developments and new communities, Barratt Manchester will support the establishment of RHS Britain in Bloom and RHS It’s Your Neighbourhood groups to encourage local communities to take an active role in maintaining their local environment.
The partnership was launched at RHS Flower Show Tatton Park where Barratt Manchester sponsored the Talk Theatre.