2020 – the year it gets personal

kbb returns to the NEC with a focus on helping housebuilders and developers tap into the big trend of personalisation.

The event is aimed at industry professionals who want to learn more about emerging trends and cutting-edge products in the KBB sector, as well as hold new business conversations and find key networking opportunities between both exhibitors and attendees.

“This year there is a huge emphasis on personalisation and individuality,” explains Mark Gordon, director of kbb Birmingham. “To reflect this trend, we want to provide retailers, architects, designers and developers with the knowledge they need to be able to give their clients exactly what they want. Our exhibitors will be showcasing their own takes on this trend and we look forward to seeing what they have in store for attendees in 2020.”

With personalisation being at the forefront for the event organisers, the 2020 event is intended to offer several layers of inspiration, from tips on creating a functional space that reflects its intended use, to ideas and materials that represent an individual’s personal beliefs. Manufacturers want to be able to offer clients unique products and services, to provide a bespoke element that no one else on the market can offer. Buyers are often looking to create a space that feels personal, and will base their interior design choices on brands that can align with their brief.

Every room has a function, and whether designing for a residential or commercial space, functionality should always be a key consideration. In residential spaces, this is often when homeowners are looking to maximise the space available. At kbb 2020, a range of exhibitors will showcase their storage solutions to help enhance the functionality of a space.

The look and feel of a room are of great importance to the consumer, and it can have a huge impact on the way the room is perceived. In order to design spaces that stand the test of time, many specifiers are looking for timeless pieces that reflect a specific design aesthetic, which can really make a room feel personal to buyers. Brands will be showcasing a wide range of products to achieve this.

Rooms have the power to create a real experience to match their purpose, and great design can really alter how a space feels. If a buyer is looking for a social space, housebuilders need to consider the logistical factors to ensure that the space can cope with the demand. This year, Virtual Worlds will be exhibiting at kbb2020, the virtual experience allows builders, designers and clients to visualise the space before committing to any design choices.

Individual beliefs are a design consideration that continues to influence buying choices. Potential clients may be looking for sustainable manufacturing or vegan design, so specifiers may want to invest and purchase products which have strong ethics. Water-saving is an initiative dominating the bathroom sector, and exhibitors this year will be showcasing what they can offer to meet this growing demand.

kbb Birmingham will feature over 400 exhibitors, showcasing the latest products and innovations to achieve this level of personalisation. The biennial event expects an audience of over 16,000 across the four-day period, and hopes to allow its attendees to stay ahead of emerging trends and to find out about the latest product launches from industry leaders.

For more information on kbb 2020 and to register, please visit: www.kbb.co.uk.