Cladding makes an ‘ideal home’

Every year one of the most popular elements of the Ideal Home Show at Olympia, London is the full size show homes. Visitors to this year’s show were treated to two stunning properties, both featuring Freefoam Fortex cladding.

Pale Gold Double Shiplap cladding formed the exterior finish of a three apartment structure designed to reflect the three stages in life, first time buyer, new family home and downsizing. Visitors were invited to ‘climb the property ladder’ apartments to navigate first-hand the design and practical challenges faced by designers and city dwellers alike as they move through these stages.

Pale Blue Weatherboard cladding was used to great effect on the second show home – 21st Century Cottage. A traditional cottage with a contemporary twist designed to appeal to metropolitan families relocating to the countryside or as a second home. The house featured a beautiful thatch roof and timber cladding with the lower level also clad with ultra hard-wearing, low maintenance Freefoam Fortex PVC cladding.

David Richards, Director David Richard Associates, commissions the homes each year and explained the background to this year’s projects:

“We wanted to showcase the flexibility of modern PVC building materials and to show how they can be used on both contemporary and traditional developments. Both homes were constructed off site by Futureform Housing Ltd so we needed to source a light, easy to handle product that would withstand the rigors of transportation and look good at the show. We have been delighted with the Freefoam cladding range and its performance throughout the project and would recommend it to homeowners and housebuilders – it made a stunning finish to both properties.”

Freefoam Marketing Manager, Louise Sanderson commented:

“With over 20,000 visitors each day to the Show we were really pleased to have the Freefoam cladding range exposed to such a large, engaged homeowner audience. Cladding is rapidly becoming a very popular home improvement product and our range is meeting the demands and aspirations of homeowners and housebuilders alike. Available in a choice of eight subtle colours the range has been developed specifically for both renovation and new build projects, the perfect product to create an ‘Ideal Home!”